Who
We Are

Who
We Are

We are a Canadian owned full-service sales brokerage firm that partners with industry-leading cannabis licensed producers, retailers and government agencies to support and grow the cannabis industry.

We are committed to
helping grow this
industry together.

We focus on our job so that our partners can be successful in theirs.
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Scalable Route-to- Market Strategies

You have our attention. We cover 100% of retailers across Canada with an education-focused sales approach to achieve our partners’ goals.
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Unified Trade Development

You have our commitment. We work hand-in-hand with our suppliers on commercially viable and consumer-focused programming and tools to deliver best-in-class execution.
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Superior Tools & Technology

You have our innovation and agility. We regularly invest in our platforms and tools to ensure we’re operating at peak efficiency and full transparency.
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Advanced Learning & Development

You have our passion. We have professional, in-house training staff armed with unparalleled cannabis knowledge starting with our portfolio and building to global industry trends.

We are committed to helping grow this industry together.

We focus on our job so that our partners can be successful in theirs.
settings_backup_restore

Scalable Route-to- Market Strategies

You have our attention. We cover 100% of retailers across Canada with an education-focused sales approach to achieve our partners’ goals.
settings_ethernet

Unified Trade Development

You have our commitment. We work hand-in-hand with our suppliers on commercially viable and consumer-focused programming and tools to deliver best-in-class execution.
settings

Superior Tools & Technology

You have our innovation and agility. We regularly invest in our platforms and tools to ensure we’re operating at peak efficiency and full transparency.
timeline

Advanced Learning & Development

You have our passion. We have professional, in-house training staff armed with unparalleled cannabis knowledge starting with our portfolio and building to global industry trends.

We aspire to
be a part of something
bigger.

At Kindred, we grow together. We aim to both represent and define the future of the cannabis industry.
We are diverse, progressive and forward thinking. We empower our employees to take pride in and ownership of Kindred.
To us, it’s simple. To be different, you need to act, think and behave differently. After all, we’re all in this together and we can’t wait to see what we accomplish next.
Curtis
MacKenzie

Executive Vice President
General Manager

With over a decade of experience in the beverage alcohol business, Curtis joined Kindred at its inception and has led the rollout of our platform across eastern Canada.

Sarah
Lake

National Sales Director

Sarah is a dynamic leader with more than 15 years of experience in the beverage alcohol industry. Before joining Kindred in 2021, Sarah served as Director, On-Premise Sales at PMA Canada Ltd., where she led effective sales and market penetration strategies on behalf of premium spirits and wine brands.

Kaitlin
Lanthier

Director,
Trade Development

Kaitlin joined Kindred in 2020 and is responsible for translating our partners’ strategic initiatives into national field execution. She leads a strong group of individuals including our Portfolio Management and Business Analytics teams. Kaitlin has over a decade of experience in the beverage alcohol industry with a focus on supplier management.

Sarah
Lake

Regional Director
Eastern Canada

Sarah is a dynamic leader with more than 15 years of experience in the beverage alcohol industry. Before joining Kindred in 2021, Sarah served as Director, On-Premise Sales at PMA Canada Ltd., where she led effective sales and market penetration strategies on behalf of premium spirits and wine brands.

Kaitlin
Lanthier

Director,
Trade Development

Kaitlin joined Kindred in 2020 and is responsible for translating our partners’ strategic initiatives into national field execution. She leads a strong group of individuals including our Portfolio Management and Business Analytics teams. Kaitlin has over a decade of experience in the beverage alcohol industry with a focus on supplier management.

We aspire to be a part of something bigger.

At Kindred, we grow together. We aim to both represent and define the future of the cannabis industry.
We are diverse, progressive and forward thinking. We empower our employees to take pride in and ownership of Kindred.
To us, it’s simple. To be different, you need to act, think and behave differently. After all, we’re all in this together and we can’t wait to see what we accomplish next.
Curtis MacKenzie

National Director
Trade Development

With over a decade of experience in the beverage alcohol business, Curtis joined Kindred at its inception and has led the rollout of our platform across eastern Canada.

Sarah Lake

National Sales Director

Sarah is a dynamic leader with more than 15 years of experience in the beverage alcohol industry. Before joining Kindred in 2021, Sarah served as Director, On-Premise Sales at PMA Canada Ltd., where she led effective sales and market penetration strategies on behalf of premium spirits and wine brands.

Kaitlin
Lanthier

Director,
Trade Development

Kaitlin joined Kindred in 2020 and is responsible for translating our partners’ strategic initiatives into national field execution. She leads a strong group of individuals including our Portfolio Management and Business Analytics teams. Kaitlin has over a decade of experience in the beverage alcohol industry with a focus on supplier management.

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